Although I believe that SOA is in the wrong category of "Enterprise Architecture Technology" I will ask my question in this part of the forum.

Do Enterprise Architects out there have experience with creating enterprise architectures which are embracing the service oriented paradigm?

From which industry are you?
How did you go about translating the business services to reusable software services adhering to SOA principles? SOA Governance, yes, but how did you achieve the cultural change within the organization? Do business people see this as an opportunity? Or do they care?
Or is it just about using "SOA enabling technologies" to integrate other middleware?

What are peoples thoughts on topics like this? Is this happening in the industry? Are people really embracing the opportunity SOA presents? Is business transformation really happening? According to SAP and others it is, but do you see it out there in your business?

Kind regards,

Richard