This is an old article that talks about putting a business case for customer data integration and establishing an MDM track. For those who are looking for such answers, this is a good one to read. Technology expenditures are viewed with a critical, if not jaundiced, eye these days so creating enterprise-wide alignment around the business benefits to be obtained is a critical part of the process. Nowhere is that need more evident than in enterprise software deployments like CDI. One of the most...